How has Bing Bong become the calling cry of the resurgent New York Knicks?




Those two words signify one thing. The New York Knicks have won. The hilarious catch cry has taken over NBA Twitter, but how did it come about?

Let’s take it back to opening night, where the Knicks shook off the Boston Celtics for a double-overtime win in front of a rabid home crowd at the Madison Square Garden.

What followed outside the Garden was one of the most hilarious celebrations and reactions from a fan base desperate for the Knicks to become a force in the league after two decades of struggles. 

SideTalk NYC posted this completely insane video outside the arena, which naturally went viral.

In the middle of the jubilation is a second long cut of a Knicks fan uttering the now famous two words: BING BONG!!

Newly acquired Knicks guard, Evan Fournier post one of the best responses to the video, quote tweeting the clip and asking, “what have I gotten myself into”.

Jordie Bloom is the man in the video, or as he recently told Complex Sports, he is now known as “Bing Bong Guy”.

If you have watched Side Talk videos in the past, you will know they all start with the Bing Bong sound in reference to the New York City subway. 

“I want to build a community. I’m in this to try and create something that’s bigger than me,” Bloom says.

Trent Simonian and Jack Byrne went into further detail about the background of Bing Bong in the Complex Sports story.

“It’s a double-reference that is 1. commonly said in our Coney Island episodes and was invented by Coney Island rapper Nems and 2. is the sound heard in the Sidetalk intro.

“Since it is a well-known Sidetalk reference and fans recognized us filming an episode outside of the Knicks game, Jordie saw us and threw in a ‘bing bong’ adlib. We added it into the Knicks episode as a reference to our previous episodes and it has since caught on as the Knicks’ unofficial slogan for the start of the season.”

The phrase has not only taken over NBA Twitter, but it’s also extended to other media outlets, with the Knicks postgame show using the rallying cry after wins and even local newspapers splashing the phrase on their sports pages.

Bing Bong appears here to stay, now it’s time to find out if the 4-1 Knicks are too. 


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